Market entry for PV inverters

Market, distribution and competitive analysis for photovoltaic inverters in Germany

The client planned to launch a set of new three-phase inverters in Germany. In order to develop a successful market entry strategy, the Business Consulting team analyzed the attractiveness of the targeted sales market segments and their distribution channels and summarized the results in a market report. Moreover, eclareon supported the client by arranging interviews with PV engineers and technical inspectors. The results of the interviews were used to define the roadmap for the future development of the product.