Market entry for solar heating
Market entry study for commercial solar air heating in Germany
A foreign company planned to enter the German market with their product, collectors for heating support in commercial and industrial applications. The Business Consulting team was contracted by the client to support this market entry by providing relevant market information. A market analysis was conducted, the final report covered for example such aspects as the current support scheme and the regulative framework for solar air collectors in Germany. The main focus of the study was the assessment of the market potential and the analysis of the attractiveness of different customer groups. The report was prepared based on extensive desktop research and a set of expert interviews.